Appearance & Consistency
It seems obvious, right? The way you present your business or brand on social media is EVERYTHING. Wrong. In fact, your brands’ identity on social media should be should be consistent with your business everywhere else. Your brand values and tone of voice should transpire to every aspect of your online presence and, ideally, be instantly recognizable as your brand on social media.
That doesn’t mean to say you won’t discover more about your brands ‘personality’ on social media.
Storytelling has always played a successful role in online marketing. They allow the opportunity to create a connection with your audience and build your brands personality. But how do you transfer the concept into your social media marketing?
Buffer have covered this in their 20 Creative Ways to Use Social Media for Storytelling How many are you practicing and how effective have they been?
Gone are the days of social media users being ‘engaged’ with big corporate businesses and brands. If there’s on social media trend that’s going to benefit the wider community, it’s being authentic.
As people, we’re good at telling each other to “be yourself” but as business owners and managers, we aren’t doing it for our brands. Well, social media has noticed! Engaging with a brand that’s authentic and really cares can go a long way for brand loyalty, not to mention recommendations.